Development of a web based directory of communication materials on the RMNCH+A Framework

Developed a BCC Digital Library guided by the 5x5 RMNCH+A matrix, with the aim to focus on priority interventions to impact the reduction of maternal and infant mortality in the country. With the vision of creating a digital library, the communication materials from various organizations were collated, reviewed, analyzed and evaluated. The Digital Library communication materials were collected from different agencies and mapped against the PABCC framework of priority behaviors and the 5x5 Matrix to determine usability and appropriateness. The materials were then evaluated through an effectiveness checklist that rated the communication materials on the 7Cs i.e. Clarity, Conciseness, Completeness, Coherence, Credibility, Creativity and Courteousness. The BCC Digital Library houses materials segregated according to different life stages namely: Reproductive, Maternal, New born, Child and Adolescent and classified according to the communication channels or media


Development of a Behaviour Change Communication (BCC) strategy for HIV/AIDS for Mauritius

Developed a BCC risk-reduction strategy that focused on creating awareness among young people and most at risk populations that are more vulnerable to HIV/AIDS. The project included desk research of available data and literature, consultative meetings with in-country stakeholders, capacity building workshops for the National AIDS Secretariat and participatory methods of BCC strategy development

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Study to assess and document ‘good’ or ‘smart’ practices in risk communication during the 2009 A/H1N1 pandemic in 3 countries

Documented examples of “good” or “smart” practices as well as practices that did not succeed, particularly in terms of following the five WHO principles in the risk communication response to the 2009 pandemic and/or a major outbreak in the SEARO countries of India, Bangladesh and Sri Lanka by:

  1. The government, WHO and other UN bodies
  2. Civil society, including medical associations
  3. Other stakeholders

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Review and Document ‘risk communication’ during the 2009 A/H1N1 pandemic and the 2013 influenza outbreak in India

Reviewed and assessed technical appropriateness, adequacy and effectiveness of the risk communication response by the media during the 2009 influenza pandemic and the 2013 influenza outbreak in India. Analysis of other published literature was conducted as part of the project.  Also assessed the risk communication operational structures in the country and identified key stakeholders who influence public perceptions in the event of a public health threat/emergency (mainly based on data gathered for the 2009 epidemic). The findings showcase pandemic preparedness and response of the government and other related agencies


Assessment of prototypes of pack warning for Cigarette, Bidi and Gutka packets

Using qualitative methodology adult male and female users and non-users of Cigarette, Bidi and Gutka were interviewed. In addition FGDs were held with them to determine effectiveness of the proposed pictorial warnings on tobacco products. The prototypes of packs were assessed on 7 criterions. The study was conducted in three states of northern India. The findings led to adoption of pictorial pack warnings on Cigarette, Bidi and Gutka packs and were released by the Union Minister for Health, Dr. Harshvardhan in October, 2014.


Assessing the impact of state-level gutka bans in India; understanding the role of policy implementation: A mixed-methods approach

Assessing the impact of state-level gutka bans in India; understanding the role of policy implementation: A mixed-methods approach [Funded by: IGTC-JHU and WHO- India]- 2014

The study assessed the impact of the Gutka ban across users, retailers, government and enforcement officials, civil society and medical practitioners covering eight states of India (Maharashtra, Gujrat, Karnataka, Odisha, Bihar, Madhya Pradesh, Assam and Delhi.). The findings will inform future policies related to tobacco use in the country.

The overall objective of this research study was to assess the current status of ban/use of gutka to enhance state-level implementation of and compliance with gutka-ban policies and the associated rules and regulations for more effective health outcomes.