The Centre for Communication and Change – India (CCC-I) is an offshoot and sister organization of the Johns Hopkins Center for Communication Programs (CCP), part of the Johns Hopkins Bloomberg School of Public Health, a globally recognized premier health institution. CCC-I was registered in India in 2012 as a trust by the leadership and staff from CCP’s India programs to ensure the availability of quality SBC expertise in India and to build local capacity for SBC more comprehensively. The affiliation allows CCC-I to be locally relevant while still drawing from CCP’s formidable international experience and expertise. CCC-I nurtures the critical role SBC plays in health and development in India and works closely with central and state government departments, development sector partners, NGOs, media and various other stakeholders on the full range of SBC, from formative research and strategic design to implementation and evaluation. 

Operating out of New Delhi, CCC-I is well-positioned to mobilize and implement programmes across India. CCC-I’s staff draws from CCP’s experience of over two decades.


Our Mission

  • Build individual and institutional capacity in SBCC
  • Work with government, non-governmental, and other partners to design, implement and evaluate high quality SBCC programmes
  • Provide technical expertise and serve as a resource in the area of SBCC


CCC-I’s Technical Expertise

  • Consultative development of SBC strategies

  • Design and implementation of SBC programs on topics including: demand creation for services; promotion of essential preventive behaviours and positive behavior change; reduction of harmful behaviours, practices and social norms; advocacy for better policy and programs to create a supportive environment for better health and society

  • Entertainment-education approach to SBC

  • Research, monitoring and evaluation

  • Technical experience and cutting-edge knowledge of a wide range of public health issues

  • Capacity building in the area of SBC for government and local organizations, to learn by doing and through the regional Leadership in Strategic Health Communication (LSHC) workshop, which CCC-I conducts annually in India to build SBCC capacity in South Asia


Johns Hopkins Bloomberg School of Public Health, Center for Communication Programs (CCP)

As a leading international authority on public health, the Johns Hopkins Bloomberg School of Public Health is dedicated to protecting health and saving lives. The mission of the Center for Communication Programs (CCP) is to use its core strengths--strategic behavior change communication, knowledge management, advocacy, capacity building and research and evaluation—to achieve these goals. CCP’s staff of approximately 600 manages about $100 million in yearly project revenue from large-scale strategic social development communication programs in more than 30 countries.

CCP’s strategic behavior change programs are successful because they are grounded in theory and evidence. We use a systematic process—CCP’s “P” Process©—to analyze the situation and then design, implement, monitor and evaluate our activities and approaches. All of our programs are grounded in behavior change theory—we use a range of theories like behavioral economics and human cantered design to ensure our work is relevant and integrated. Lastly, all of our work is evaluated using sophisticated tools and methodologies, many developed at CCP, to assess not only if the program worked, but how and why results were achieved.

CCP has worked on a variety of public health issues in India in the last two decades. These include: family planning, HIV AIDS, NCDs, cancer awareness, WASH, nutrition, immunization, tobacco control, women and child health and adolescent health. UNICEF, WHO, GOI, USAID, BMGF, ADB, ACS are some of the clients that CCP has worked with in the recent past.