Launched in 2014, Swachh Bharat Mission (SBM-G) is a flagship programme of Government of India. Uttar Pradesh has made significant progress in SBM. Around 98,807 revenue villages were targeted with formation of two lakh Nigrani Samities and deployment of 62,000 Swachhagrahis for making villages open defecation free (ODF). Through collective efforts, the state achieved 97.62% individual household latrine coverage and 9 districts, 111 blocks, 28,730 GPs and 58,248 villages were declared open defecation free in September 2018.
With more and more villages and districts across the state becoming free from open defection, it was important to focus on ODF sustainability (ODF-S). Sustained toilet usage takes time and needs continuous awareness. A continual engagement with ODF villages and field level functionaries was required to enhance the capacity of 62,000 Swachhagrahis and two lakh Nigrani Samities on social and behavioral change communication (SBCC) to address ODF-S and other sanitation issues.
The UNICEF funded project involved development of a training module for ODF (sustainability) for District Program Coordinators (DPCs) and WASH consultants. It also entailed conducting training needs assessment to understand their existing knowledge about SBCC, their previous exposure to training in social communication and application of SBCC on social health issues and their competence. Based on the training needs assessment, a three days training module was tested and developed to enhance the capacity of DPCs, SBM and WASH consultants on SBC and oversee development of district specific SBCC plans aimed at ODF-sustainable communities and its implementation.