LSC Workshop

Leadership in Strategic Communication Workshop - South Asia

An annual ten days certificate course organized by the Center for Communication and Change - India and the Johns Hopkins Center for Communication Programs, the Leadership in Strategic Communication Workshop - South Asia is a hands-on workshop where participants from the region get an opportunity to hone their communication skills in order to become stronger  and more effective leaders in public health and development programs that create  social and behaviour change that saves lives. Benjamin Lozare, former Director of Capacity Strengthening at CCP and a legendary trainer, designed the program in Baltimore and led several workshops in for the South - Asia region in India. The workshop applies the latest thinking and best practices in planning and leading strategic communication.

It provides an opportunity for participants from India and other regional countries to enhance their understanding, knowledge and skills in social and behaviour change (SBC), including SBC concepts like behavioural economics and design thinking. The highly participatory approach of the workshop is designed to help participants share their experiences, learn from the course directors and one another and open up a world of new thinking and inspiration.

The ultimate vision of the course is to promote more effective, state-of-the-art health and social communication programs that are audience-centered, result-oriented and will improve the quality of communication for health and society globally.

Workshop content

Participants will explore the elements of effective health and social behavior change and advocacy programs to create more competent and healthy literate societies. This includes learning to:

  • Apply key leadership principles in designing strategic health communication programs
  • Follow the P-Process to build health communication programs systematically including research, design, implementing, monitoring and evaluation
  • Understand concepts of behavioural economics and design thinking
  • Use strategic multi-media approach for messages that address individuals and also social norms
  • Educate with entertainment to reach a broader audience
  • Learn to use advocacy, interpersonal skills and community mobilization
  • Emphasize client-centred approaches that promote informed choice
  • Develop a complete communication program, interactive learning exercises and team work

This workshop is useful for:

  • Mid and senior level health communication professionals
  • Those working in the area of behavior change for health and social issues
  • Others interested in the art and science of strategic communication

Mandatory workshop requirements

The applicants are required to fulfil the following requirements without fail.

  • Fluency in spoken and written English
  • Minimum five years of experience in social development, communication or research
  • Part of government/NGO/donor/bilateral or multilateral organization/university/ad agency
  • Available to participate for the entire duration of the ten days workshop
  • Should have an open mind for learning and sharing

Interested? Click on the link below to apply for the next Leadership in Strategic Communication Workshop – South Asia.

Apply for workshop