LSC Workshop

Leadership in Strategic Communication Workshop - Asia Regional

An annual certificate course organized by the Center for Communication and Change - India/CCCI SDR and the Johns Hopkins Center for Communication Programs, the Leadership in Strategic Communication Workshop - Asia Regional is a hands-on workshop where participants from the region get an opportunity to hone their communication skills in order to become stronger and more effective leaders in public health and development programs that create social and behaviour change that saves lives. Benjamin Lozare, former Director of Capacity Strengthening at CCP and a legendary trainer, designed the program in Baltimore and led several workshops in for the Asia region in India. The workshop applies the latest thinking and best practices in planning and leading strategic communication. This year the workshop will be held between 28 August to 8 September, 2023 in Delhi-NCR, India. 

It provides an opportunity for participants from India and other regional countries to enhance their understanding, knowledge and skills in social and behaviour change (SBC), including SBC concepts like behavioural economics and design thinking. The highly participatory approach of the workshop is designed to help participants share their experiences, learn from the course directors and one another and open up a world of new thinking and inspiration.

The ultimate vision of the course is to promote more effective, state-of-the-art health and social communication programs that are audience-centered, result-oriented and will improve the quality of communication for health and society globally.

WORKSHOP CONTENT

The workshop provides an opportunity to the participants to learn and apply key leadership principles to:

  1. Enhance Social and Behaviour Change (SBC) knowledge and skills
  2. Integrate the P-Process to build robust health communication programs systematically using research, design, implementation, monitoring, and evaluation
  3. Apply unique Behavioural Economics concepts and Design Thinking skills to address diverse behavioural challenges 
  4. Understand the application of innovative SBC concepts to design strategic health communication programs 
  5. Use strategic multi-media approaches to develop evidence based, culturally relevant messages to address factors driving behaviours 
  6. Use Entertainment-Education and new media to reach a broader audience 
  7. Use various communication channels like advocacy, interpersonal communication, and community mobilization 
  8. Build a community of practice with like-minded professionals working in various development spaces 

WORKSHOP REQUIREMENTS

  1. Fluency in spoken and written English
  2. Prefer at least five years of experience in social development, communication, or research
  3. Working with government, NGO, donor, bilateral or multilateral organization, university, communications agency
  4. Full participation. Certificates will be awarded to only those participants who are present in-person for the entire duration of the workshop
Interested? Download the workshop brochure or contact us for more information. Last date to apply is 20th July 2023.

Apply for workshop