Center for Communication and Change-India is the sister organization of the Johns Hopkins Center for Communication Programs (CCP), which is part of the Johns Hopkins Bloomberg School of Public Health, a globally recognized premier health institution. CCC-I was registered in India in 2012 as a trust to ensure the availability of quality social and behaviour change (SBC) expertise in the country and build local capacity for SBC more comprehensively. The sister organization status allows CCC-I to be locally relevant while still drawing from CCP’s formidable international experience and expertise.
CCC-I strives to champion the critical role SBC plays in health and development in India. It works closely with central and state government departments, development sector partners, NGOs, media and other stakeholders on the full range of SBC, from formative research and strategic design to implementation and evaluation. Operating from New Delhi, CCC-I is well-positioned to mobilize and implement programmes across India.
CCC-I has rich experience in conducting research and building capacities in a wide range of development issues: RMNCH+A, immunization, menstrual health management, anemia, family planning, adolescent health, breast and cervical cancer, disaster management, WASH, tobacco control, disaster risk reduction, risk communication, HIV/AIDS, etc.
To work with government, non-governmental, and other partners to design, implement and evaluate high quality social and behaviour change (SBC) programs. CCC-I is also committed to building individual and institutional technical expertise in SBC through training and serving as an innovator and resource in this area.
Consultative development of SBC strategies
Design and implementation of SBC programs
Entertainment-education approach to SBC
Advocacy for better policy and programs
Research, monitoring and evaluation
Demand creation for services
Promotion of essential preventive behaviours and positive behaviour change
Technical experience and cutting-edge knowledge of a wide range of public health issues
Capacity-building in the area of SBC for government and local organizations
As a leading international authority on public health, the Johns Hopkins Bloomberg School of Public Health is dedicated to protecting health and saving lives. The mission of the Center for Communication Programs (CCP) is to use its core strengths--strategic behaviour change communication, knowledge management, advocacy, capacity-building and research and evaluation—to achieve these goals. CCP’s staff of approximately 600 manages about $100 million in yearly project revenue from large-scale strategic social development communication programs in more than 30 countries.
CCP’s strategic behaviour change programs are successful as they are grounded in theory and evidence. Using a systematic process—CCP’s “P” Process ©— the programs analyze the situation and then design, implement, monitor and evaluate activities and approaches. All of CCP’s programs are grounded in behaviour change theory and integrated with a range of approaches like behavioural science and human-centered design to ensure their work is relevant and integrated. Lastly, all of CCP’s work is evaluated using sophisticated tools and methodologies, many developed at CCP, to assess not only if the program worked, but how and why the results were achieved.
CCP has worked on a variety of public health issues in India in the last two decades. These include: family planning, HIV/AIDS, non-communicable diseases, cancer awareness, WASH, nutrition, immunization, tobacco control, women and child health, early child development and adolescent health. UNICEF, World Health Organisation, USAID, Bill and Melinda Gates Foundation, Asian Development Bank, American Cancer Society, Bernard van Leer Foundation are some of the clients that CCP has worked with in the recent past.