Heavy metal contamination in water sources poses a significant health risk to individuals and communities, particularly in regions with high levels of industrial activities, agricultural practices, and the use of contaminated household products. Exposure to lead and other heavy metals can lead to serious health issues, including cognitive impairment, developmental delays, and various chronic conditions.
In response to this pressing issue, Jhpiego commissioned CCCI Social and Development Research (CCCI SDR) to develop a comprehensive SBCC strategy aimed at preventing and mitigating lead and heavy metal contamination in water sources in Madhya Pradesh and Chhattisgarh. The project was focused on raising awareness, promoting safe practices, and encouraging community action to reduce exposure to these harmful contaminants.
A thorough desk review and situational analysis were conducted in Madhya Pradesh and Chhattisgarh to understand the extent of contamination and its impact on local populations. Based on the findings, an SBCC strategy was developed to guide interventions designed to mitigate the risks associated with lead and other heavy metals. The project also involved the creation of targeted SBCC materials intended to inform and empower communities, with these materials undergoing a pre-test to ensure their effectiveness and cultural relevance.
