Social and Behaviour Change Communication

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Integration of Social and Behaviour Change (SBC) in Early Childhood Care and Development (ECCD) Programs

The Integration of Social and Behaviour Change (SBC) in Early Childhood Care and Development (ECCD) Programs was a comprehensive initiative funded by the Van Leer Foundation (VLF), formerly known as the Bernard van Leer Foundation. The project spanned over three years. During this time, CCC-I provided critical technical SBC support to several initiatives, including Urban 95, Parents+, NNC, and First 1000 Days. These projects aimed at enhancing early childhood development through effective communication strategies.

The project focused on SBC backstopping support to design, implement, and evaluate communication interventions that strengthen early childhood development, supporting children during their crucial early years. As part of this initiative, CCC-I developed a comprehensive SBCC toolkit to guide the integration of SBC into the project cycle, offered capacity strengthening and training on SBC, and provided mentoring support to selected NNC cities. Technical SBC support was also provided through VLF partners.

As part of this initiative, CCC-I developed a comprehensive SBCC toolkit, which served as a guide for integrating SBC into the project cycle. Additional efforts included:

  1. Implementation of the Lighthouse project in Pune
  2. Designing and pre-testing the Paalan 1000 national campaign 
  3. Providing mentoring support to selected Nurturing Neighbourhood Challenge cities


Funded by

Van Leer Foundation (VLF) (formerly called Bernard van Leer Foundation (BvLF))

Topic

Integration of Social and Behaviour Change (SBC) in Early Childhood Care and Development (ECCD) Programs

Geographical area

Udaipur, Pune and 10 Nurturing Neighborhood Challenge (NNC) cities